by Brian Lipton
Mizzen Main
An image from the brand’s June 2015 NYC pop-up shop in Soho

Classic menswear brand Mizzen+Main will host a pop-up shop in San Francisco at 1 Columbus Avenue from February 4 to 7, surrounding the excitement of Super Bowl 50. The game, which will pit the Denver Broncos against the Carolina Panthers, will be played in Santa Clara on February 7.

Over the years, Mizzen+Main has become a favorite among some of the brightest starts in the NFL, including Cleveland Browns’ wide receiver Brian Hartline, New Orleans Saints’ quarterback Drew Brees, and New Orleans Saints’ punter Thomas Morstead. In addition, Houston Texans’ defensive end J.J. Watt was recently named Mizzen+Main’s official brand ambassador.

Founded in 2012, the brand is best known for its performance dress shirt, made from moisture-wicking, wrinkle-free fabric that washes and wears exceedingly well. The brand also features performance chinos, henleys, polos, sweaters, pullovers, and denim.