Mobile Will Catch Up To E-Commerce By 2021

by MR Magazine Staff

Mobile commerce retail sales are expected to account for about 28% of all e-commerce retail sales this year, and about 45% of all e-commerce sales by 2021, according to a Business Insider Intelligence report emailed to Retail Dive. Consumers spend almost three hours each day accessing the internet from smartphones, and while 85% of that time is spent in-app versus mobile web browsing, only 51% of m-commerce purchase were made in-app, with 49% coming via mobile web, according to the report. In-store retail sales are still growing — about 3.8% in the fourth quarter of 2017, and by as much as 4% two quarters earlier — but total e-commerce sales, including mobile commerce, are growing about three to four times faster, according to the report. Read more at Retail Dive.