mon purse
by Brian Lipton

mon purseAustralian leather goods label Mon Purse has launched its first shop in the United States, which is located at Bloomingdale’s 59th Street flagship.  Additional shops on the West Coast will follow in 2017.

The company’s offerings consists of European-made leather handbags and small leather goods, created for both men and women, which are available in over six billion customizable design combinations, from strap and lining through to model and monogram, using Mon Purse’s 3-D bag builder channel.

The Bloomingdale’s shop will provide a unique omni-channel retail customer experience, allowing customers to touch and feel the materials as they appear through the 3-D bag builder. Large format touch screens will allow shoppers to order custom pieces online, and on site monogramming will give the opportunity for shoppers to customize and take away their own bags immediately.

“We’re thrilled to launch our first U.S. retail location with Bloomingdale’s” said Lana Hopkins, founder of Mon Purse. “When meeting the Bloomingdale’s team, we felt that their approach to innovation aligned best with Mon Purse. Combining luxury with contemporary retail, the Bloomingdale’s experience is fun, cool, modern and fashionable, just like Mon Purse.”

“We are thrilled to bring the Mon Purse experience to Bloomingdale’s. Personalization is important to our customer and introducing Mon Purse at the store level exclusively at Bloomingdale’s is extremely exciting,” added Sharon Wax, Bloomingdale’s SVP of Omni Concessions and Designer RTW. “Offering the opportunity to monogram, design and customize a one-of-a-kind creation will resonate with Bloomingdale’s shoppers who continually seek unique products which can’t be found elsewhere.”