MONCLER UNVEILS NEW EYEWEAR COLLECTION WITH MARCOLIN
Following its recent license agreement with eyewear company Marcolin, French luxury brand Moncler had unveiled six Moncler Lunettes branded sunglass models.
The new models will be available worldwide at Moncler boutiques, upscale department stores, concept stores and select opticians beginning in October 2016.
Inspired by classic seventies ski goggle shapes, the acetate ML0001 and the more feminine ML0002 models stand out for an embossed metal logo on the frame front and for little details on the temples that recall the effect of the “boudin” manufacturing distinctive of the Moncler down jacket.
The acetate men’s ML0003 and unisex ML0004 frames spotlight retro style with removable leather side shields. Aerodynamic temples have the prototypical look of high altitude goggles. They will be available in contrasting black and red, brown and yellow, deep blue and light blue, and black tone on tone color combinations, with polarized or mirrored lenses.
“Marcolin is a worldwide leading company in the eyewear industry and Moncler is synonymous with duvet par excellence,” said Giovanni Zoppas, CEO Marcolin Group. “Two successful histories that in common have high-attention to detail as well as to the brand’s uniqueness and quality codes and values. This partnership enables us to target those consumers who are looking for a distinctive, valuable and Made in Italy product through an accurate and extremely selected distribution in order to emphasize the exclusivity that is the core of the collection. With Moncler, Marcolin has strengthened its positioning in the luxury segment.”
Remo Ruffini, chairman and CEO of Moncler, added: “The strong cultural affinity between Moncler and Marcolin, two businesses which today represent Italian excellence, has made it possible to accept this new challenge with true determination. In doing so we have worked on a Moncler Lunettes collection in perfect keeping with the respective brand values. Research, tradition and attention to detail combined with outstanding Italian manufacturing guarantee eyewear products of the very highest quality.”
