Moncler’s Pricey, Sought-After Jackets Are About To Come With An Authentication Chip

by MR Magazine Staff

Moncler’s down jackets are not cheap—they can cost upward of $1,000. And they keep gaining in popularity as more high-end customers buy winter outerwear fit for a polar expedition. Their high price tag and appeal, however, make them a prime target for counterfeiters, especially in China. The problem has gotten so big that the Italian-French luxury label is introducing a new technological tool in its fight against fakes. Beginning with its spring-summer 2016 collection, each of Moncler’s products will be outfitted with a radio frequency identification (RFID) chip to let customers authenticate it, via use of an app. Read more at Quartz.