With the launch of the new (Montblanc M)RED writing instrument, Montblanc joins the fight against AIDS, raising funds to support programs that help millions of people impacted by HIV/AIDS. Designed by Marc Newson, the writing instrument in precious red resin pairs the designer’s trademark biomorphic style, defined by fluid and pure organic forms with Montblanc’s iconic design cues. Available as a fountain pen, roller ball or ballpoint, (Montblanc M)RED is accompanied by red accessories that include a leather sketch book, a bracelet and a pair of cufflinks. A portion of proceeds from the purchase of (Montblanc M)RED products goes directly to the Global Fund, an organization created to accelerate the end of AIDS, tuberculosis and malaria epidemics.
“For over 110 years, Montblanc has built a heritage of creating fine writing instruments that have a special meaning to its owners,” said Nicolas Baretzki, Montblanc CEO. “Through our partnership with (RED) we continue this long tradition, creating a special lifetime companion that makes a real impact by supporting the goal towards an HIV-free society. Montblanc is proud to be a part of supporting this great cause and hope our customers will embark on this journey with us.”
To complement the enhanced writing experience, Montblanc is introducing a sketch book in red Italian calfskin with red cut edges. A Bracelet in woven red leather features a stainless-steel closing decorated with a polished and brushed matte motif of Montblanc’s iconic three rings. A pair of round stainless-steel cufflinks with a red lacquered inlay complete the (Product)RED assortment.
“It’s poetic that Montblanc, so synonymous with craftsmanship and quality, has collaborated with one of the world’s foremost design pioneers, Marc Newson, to help write the next chapter in the AIDS fight through the launch of the striking (Montblanc M)RED range,” added Deborah Dugan, CEO of (RED). “Each and every purchase will generate money for the Global Fund to save lives and ensure future generations are HIV-free.”