Moods of Norway opening an NYC store

by Harry Sheff

NEW YORK—Moods of Norway, the Norwegian brand known for its colorful suits, is opening its second US store in September, in New York’s SoHo neighborhood. The 2,300 sq. ft. store at 75 Greene Street will officially open for Fashion’s Night Out on Thursday, September 7.

“I am thrilled that Moods is opening a retail destination in the most important fashion market in the US, if not the world,” commented the brand’s US CEO George Santacroce. “This is the first step of our national roll-out of freestanding Moods branded retail locations that will bring this innovative, refreshingly fun-loving brand to the American market.”

Moods of Norway founders Stefan Dalhkvist, Simen Staalnacke and Peder Børresen added in a statement, “It’s been a dream of ours to share our happy clothes with the happy people of New York, do the hibbedy-dibbedy as often as possible in The Big Apple, and most importantly, to make our Grandmas proud.”

Moods of Norway, which was founded in 2003 in the small town of Stryn, designed the Norwegian team’s uniforms for the 2012 Summer Olympics. The brand offers menswear and women’s wear in a range of categories including tailored clothing, sportswear and accessories.