MOOSE KNUCKLES TAP ARTISTS FROM AROUND THE WORLD FOR NEW INITIATIVE
Moose Knuckles is working with visual artists from around the world to create and sell one-of-a-kind jackets as part of a global initiative to raise funds for those suffering during the pandemic.
The luxury outerwear brand is working with local curators in cities with robust creative communities including New York, Paris, Milan, Montreal, Toronto, Los Angeles, and San Francisco to identify 12 artists per area to create these original works of art. The net profits from the artist program sale will support those who need it the most.
Local hospitals receiving aid so far include Mount Sinai Hospital in New York; Le Centre Hospitalier de l’Université de Montréal (CHUM); Jewish General Hospital Foundation in Montreal; Les Hôpitaux de Paris (Paris’ Hospitals Corporation); and San Raffaele Hospital in Milan.
Artists are in complete control of their artworks, with the only creative guideline being “positivity in the face of the pandemic.” Office Magazine editor and friend of the brand, Marz Lovejoy, curated the NYC chapter selecting artists like Smurfo Udirty, Claw Money, and Richie Shazam. Yard, a Parisian creative agency known for its ingenuity in connecting with the urban generation through its work across music, sports, and fashion, has done the same in Paris, selecting names like Seas5, Kader Diaby, and Taqwa Bintali.
With each artist using a white Moose Knuckles Lead Rider jacket as their canvas, the finished one-of-a-kind wearable artworks will be available to purchase for $600 each now through the Moose Knuckles Gives a F**ck campaign landing page on the brand’s website.
Artists are currently being chosen in Milan, California, and Canada to participate in the Moose Knuckles Gives a F**ck campaign and will be announced in the coming weeks.
