More European Retailers Coming To U.S.

by MR Magazine Staff

Historically, Europeans have used New York, Los Angeles and San Francisco “as their beachheads.” But from these beachheads, retail empires sometimes grow. Sephora, a Paris-based cosmetics retailer, opened its first US store in New York around 1998, and has grown to about 350 outlets. Aldi, of course, is perhaps the best example of a European retailer sinking deep roots in the US market. The low-cost grocer first arrived in the 1970s and has become so commonplace that most Americans probably don’t realize it began in Germany. Read more at Globe St.