MORRO CAPITAL ACQUIRES ATHLETIC APPAREL BRAND JOCKO
Miami-based investors specializing in menswear Morro Capital has acquired popular athletic apparel brand JOCKO. The company will join Morro Capital’s growing portfolio of top apparel brands that include Agacio, Cover Male, Daniel Alexander, Pistol Pete, Edipous, Good Devil, Daddy Underwear, Intymen, Kyle, Honcho Underwear, Mensuas, Miami Jock, Otzi and Skiviez, which are all catalogued for retailers at underwearstation.com.
Originally founded and operated in Los Angeles, California by Michael Lee, JOCKO has established itself over the past 25 years as a go-to brand for men looking for practical, yet stylish athletic wear. Joining Morro Capital will allow the company to expand its apparel line and reach more customers across the United States.
“We are excited to bring JOCKO into our family of premium menswear brands,” said Morro Capital CEO Joel Gandara. “We look forward to further elevating this long-standing and successful business by leveraging Morro Capital’s extensive network of retail and e-commerce partners.”
“I have no doubt that JOCKO will benefit from the new perspective and resources that Morro Capital and Joel Gandara bring to the table,” added Michael Lee, founder of JOCKO. “They have a great team and knowledge of the industry, and we look forward to seeing JOCKO thrive for at least another 25 years!”
Retail owners interested in Morro Capital’s products can contact Jonathan Perez at 305-510-2047. Apparel brand owners interested in partnership opportunities with Morro Capital should reach out to Joel Gandara at 305-915-8811.