An Instagram live call from supermodel Gigi Hadid to her friend designer Jeremy Scott revealed: H&M‘s next designer collaboration is with Moschino – the iconic Italian brand to which Scott has injected a new pop energy since he became creative director in 2013. The collection, Moschino [tv] H&M, will be available online and in select H&M stores worldwide from Thursday, November 8.
The call, from Hadid to Scott, was projected on digital screens at the annual Moschino party in Coachella, California and live broadcasted on social media, surprising guests with the big news. For H&M, Scott has designed new Moschino collections for both men and women, as well as a full range of accessories and some extra surprises too.
“I am so excited about Moschino [tv] H&M,” said Scott. “My life’s work has been to connect with people through fashion, and with this collaboration I’ll be able to reach more of my fans than I’ve ever had the ability to do.”
“Moschino [tv] H&M is the perfect collaboration for fashion right now, mixing together pop, street culture, logos and also glamour. Jeremy Scott is amazing – he knows how to have fun with fashion, and to connect with his fans around the world,” added Ann-Sofie Johansson, creative advisor at H&M.