Moving Forward, What Does Wholesale Buying Look Like For Fashion?
There’s been a lot of discussion around what future fashion weeks are going to look like, with all the logistical challenges presented by the COVID-19 pandemic — but what about the trade side of things? Buyers for department stores, designer boutiques and the like travel throughout much of the year (often even more than editors), not just to see fashion shows, but also to attend market appointments and trade shows, where they discover and preview new collections in-person and plan their buys for the upcoming season. There’s an entire behind-the-scenes ecosystem around the buying and selling of fashion that relies heavily on travel and face-to-face meetings, two things that won’t be considered safe until…well, who knows? Everyone from buyers to brands’ sales teams to the founders of trade shows and other B2B companies are currently scrambling to cancel orders, postpone their summer events and regroup with clients, all while planning their next moves. Read more at Fashionista.
