Mr Porter is pleased to announce a one-of-a-kind, custom designed collaboration with the New York based podcast, Throwing Fits. Handpicked and co-designed by hosts Lawrence Schlossman and James Harris, Mr Porter will debut a curated selection of product from some of the most exciting established and emerging designers in menswear today.
Launching today, the collection features 13 brands with more than 70 pieces of clothing, shoes and accessories from All Caps Studio, Beams Plus, Connor McKnight, Drakes, Hayato Today, Maiden Name, MF Pen, Monitaly, Norbit by Hiroshi Nozawa, Stoffa, Tory Van Thompson, Wythe New York and Yuketen, as well as an exclusive edit of exclusive Throwing Fits merchandise.
Each brand has created a unique collection that communicates its brand story and ethos through the lens of Schlossman and Harris. As part of the recent Discover Mr Porter Campaign — meant to double down on Mr Porter’s values of community, inclusivity and style — the Throwing Fits collection encourages established global customers to explore both established and emerging brands.
“We are thrilled to partner with James and Lawrence and bring their enthusiasm and perspective through Throwing Fits to our global Mr Porter audience. Our shared love for great menswear and its core community has resulted in an authentic curation that allows us to tap into a brand new Throwing Fits audience, while providing our customers new brands and products to discover they may have not come across before,” says Daniel Todd, Buying Manager, Mr Porter.
“When we started podcasting over six years ago, we never thought that publicly thumbing our nose at the establishment would eventually lead us to our dream project, collaborating with 13 of our favorite brands from around the world alongside the global retail powerhouse that is Mr Porter. From our favorite established brands to emerging obsessions, we’re ecstatic to partner with Mr Porter on this exclusive capsule collection. Whether we’ve earned this privilege or it’s simply karmic justice for a lifetime spent shopping and thinking more about men’s clothing than anyone else on the planet is up to interpretation. Either way, consider the bucket list checked. Finally garnering the respect of our friends and loved ones is just icing on the cake,” Harris and Schlossman said in a joint statement.
To celebrate the partnership, Mr Porter will launch an integrated global marketing, social and content campaign featuring the partners and their network of Throwing Fits friends. The campaign will also be transmitted via the Throwing Fits podcast. The campaign will culminate in a hero story in The Journal.
The collection features everything from T-shirts to Trousers, Scarves, Jewelry, outerwear, Suit Separates and Work Boots. Prices Range from $48-$2,700.