MR PORTER COLLABORATES WITH FEAR OF GOD

by Christopher Blomquist

Online menswear retailer Mr Porter launched its first collaboration with Los Angeles–based Fear of God designer Jerry Lorenzo yesterday.

The capsule features a curated edit from Fear of God’s mainline collection and “Essentials” range for kids and adults. The launch is part of the final installment of Mr Porter’s “Hosted By” designer content series, which spotlights current must-know menswear designers and labels.

The 40-piece capsule collection includes Fear of God’s signature sweat sets alongside staples and pieces from the mainline collection, including luxury outerwear and casual tailoring, all in a soft, autumnal color palette.

The collection encompasses ready-to-wear, footwear, accessories and kids.

 “We are honored to be partnering with Jerry Lorenzo on this exclusive capsule collection which celebrates his modern approach to menswear,” said Sam Mr Porter’s Buying Director, Sam Kershaw, in a statement. “Fear of God is one of the most renowned brands in our industry today and a firm favorite with our customers, so we know the capsule and corresponding editorial will resonate globally.”