Mr. Porter has launched Mr. Porter In America, a campaign and capsule collection that celebrates modern American menswear, as brought to life through the places, people, and culture of the country. Debuting today, the exclusive collection features more than 40 brands with more than 600 pieces across ready-to-wear, footwear, accessories, and fine jewelry from Bode, Tom Ford, Rhude, Gallery Dept., The Elder Statesman, Thom Browne, Shay, FoundRae, Sid Mashburn, Jacques Marie Mage, Ralph Lauren RRL, Éliou, Santangelo, and Luis Morais among others. The collection also features an exclusive capsule from Jerry Lorenzo’s Fear of God coming in December. Within the collective capsule, Mr. Porter will also introduce 11 new brands to the site, including Cherry LA, Greg Yuna, Jeff Hamilton, and Collina Strada to name a few.
Mr. Porter In America champions US craft and creativity through the vast scale of the brands and collaborators involved. From Bode’s homage to US tourism to Tom Ford’s Texas-inspired capsule to Rhude’s Napa Valley collection to Gallery Dept.’s Chateau Josue selection, each collaborator has tapped into their own view on American style. Together, the brands comprise Mr. Porter’s nod to American menswear classics famous for their formidable elegance, effortless style, heritage, and craftsmanship.
Over three consecutive weeks, Mr. Porter In America will celebrate the collection with a global campaign that draws inspiration from three distinct American tableaus:
- Week one: Coast to Coast, a campaign that captures the paradisal of American coastal culture.
- Week two: Downtown Culture, a campaign that spotlights the nightlife and streetwear movements.
- Week three: The Pioneer Spirit, a campaign that captures the essence of adventure in the great outdoors.
Pulsed across all Mr. Porter channels, the campaign will include exclusive editorial content including a sneak peek into The Elder Statesman’s Los Angeles factory, an interview with NY-based jeweler Greg Yuna and a feature on Miami’s emerging subcultural nightlife spots, as well as video and photo profiles that capture various communities throughout the continental US.
“The US has always heavily influenced us from an artistic and commercial point of view. From established brands such as Tom Ford and Ralph Lauren to contemporary talents including Cherry LA and Gallery Dept., we are proud to bring this unique and one-of-a-kind collection to our global customers,” says Sam Kershaw, Buying Director, Mr. Porter.