Mr Porter has announced a new evergreen commitment to men’s mental and physical health through the launch of “Mr Porter Health In Mind”, a content and fundraising initiative with men’s health charity partner Movember.
Mr Porter Health In Mind aims to use the online menswear retailer’s global platform and influence around the world to raise awareness around key issues facing the modern man, with an overall mission to provide tools and resources for its customers to lead healthier and more confident lives. By partnering with Movember, Mr Porter has cultivated a leading global charity partner and expert on men’s mental and physical health, as well as a consultant in developing future fundraising streams to support Movember’s health and wellness initiatives.
This new project will launch in two parts. First, in today’s Journal, Mr Porter will publish the first in a monthly content series under Mr Porter Health in Mind, a profile of friendships in fashion that captures life-affirming, funny and touching stories from a selection of industry insiders. The monthly content series will include lifestyle features such as this, which offer positive examples of individuals and groups of men who embody the things in life that keep us happy. Additionally, the Mr Porter Health in Mind content will include instructional pieces, tips and life hacks from leaders and experts in the mental and physical health and wellness space.
In October, the Mr Porter Health In Mind Fund powered by Movember, will launch. Developed by charity partner Movember, the fund will launch with a kick-off fundraiser in London and will be incorporated into an integrated online content and social campaign. Proceeds of the fund will support existing Movember men’s health initiatives, and Mr Porter and Movember will co-collaborate on assigning donations that support additional charities and organizations tied to mental health throughout the world.
Mr Porter Health In Mind will also be integrated into banner programming and role-modeling within the Yoox Net-A-Porter Group, as supported by the business’s sustainability and inclusion team. Alongside the Group’s tools to support mental wellbeing within the workplace, Mr Porter Health In Mind will be reflected on internal communications portals, and through ongoing activities to promote awareness around mental health.
“Over eight years as a business, thanks to the loyal support of our readers and customers, Mr Porter has grown into a leading voice in men’s style,” said Toby Bateman, managing director at Mr Porter. “Now, it’s time for us to give something back. By working with experts and charity partners such as Movember and creating inspirational content, we hope to help our audiences feel as good on the inside as they look on the outside. Mr Porter Health In Mind is a passion project for us as a business, and we hope that you join us on this journey as we create new content features, events, campaigns, and original product.”
“Globally, every minute, a man dies by suicide,” added Justin Coghlan, co-founder of The Movember Foundation. “The keys to unlocking mental wellness often begins with a conversation, and we’re excited to be igniting this global conversation with Mr Porter and our shared audiences. We’re thrilled to be a part of Mr Porter’s integrated, multi-touch approach to supporting mental health and wellness, and furthering Movember’s mission to have an everlasting impact on the face of men’s health.”