by Stephen Garner

Net-A-Porter and Mr Porter have launched new widgets for iPhone and iPad users, enabling customers across the world to preview and directly access the “What’s New” pages for both stores from their iOS device’s home screen.

The widgets – the first to be launched in the online luxury multi-brand retail sector, having been developed and tested through the autumn of 2020 – reflect Net-A-Porter and Mr Porter’s continued commitment to embrace the latest mobile-first innovations at speed with the aim to give customers the most up-to-date, seamless, and intuitive native mobile experience.

Net-A-Porter and Mr Porter customers who add the widgets to their home screen can now, at a glance, see images of the newest arrivals on the sites as a preview of the “What’s New” sections and simply make one tap to shop. The widgets are regularly refreshed, bringing new content images, ensuring that customers never miss out on the latest products available.

The luxury online retailers will continue to customize the widgets as part of their wider mobile strategy, with a particular focus on personalizing the customer experience and providing customers with even more up-to-date and useful information – such as product descriptions, multiple images, and delivery tracking.

“As a mobile-led business, we are always looking to leverage the latest technology to enhance our customer’s experience, making it as smooth and instinctive as possible from the palm of their hand,” said Alison Loehnis, president of Net-A-Porter and Mr Porter. “This new feature has been designed to bring glanceable, relevant content to the home screen, enabling our customers to shop our curation of the world’s most coveted brands with ease.”

“Our customers’ devices are constantly being enriched with new services and functionalities that quickly become part of their daily routines,” added Mark Collin, group director of mobile, customer experience, and R&D at Yoox Net-A-Porter Group. “When iOS 14 was introduced with the widget functionality, our teams planned a hack-day to explore how we could use the new native feature to enhance the customer journey. Just a matter of weeks later and we put the What’s New widgets into our customers’ hands and are now looking forward to delivering a host of additional and personalised experiences via the technology over the coming months.”