MR PORTER RELEASES CAPSULE WITH AMIRI
Mr Porter has teamed up with Los Angeles-based designer brand Amiri on a new capsule collection.
Called “Palm Trees and a Cool Breeze,” the 31-piece collection is inspired by the laid-back and carefree spirit of an elusive punk surfer. The collection, developed under the direction of founder Mike Amiri, features an assortment of aloha shirts, graphic prints, SoCal tie-dyes, Baja flannels, and distressed denim featuring 30 ready-to-wear pieces and one pair of sneakers. Retail prices range from $300 to $1,690.
Standout pieces include a standing egret-printed distressed denim trucker jacket; Thrasher distressed denim jeans re-patched with Hawaiian print fabric; a pink seahorse intarsia cashmere cardigan; a patchwork Hawaiian printed loopback cotton-jersey hoodie; and a standing egret-printed camp-collar silk-twill shirt with matching silk-twill drawstring shorts.
“We’re thrilled to launch a new exclusive capsule with Amiri – our first since we debuted the brand on Mr Porter within our ‘Made in California’ capsule collection in 2017,” said Daniel Todd, buying manager at Mr Porter. “Amiri has become both a leading voice across the designer menswear landscape and a leading brand on Mr Porter. We admire Mike and his team’s commitment to process and design, through to the final product, and we’re especially glad to be providing this exclusive offer to our global customer base.”
“Mr Porter has been part of the continuous evolution of Amiri and I am pleased to present this capsule filled with creativity and spirit,” added Amiri. “The capsule combines several elements and various artwork and reimagines them together in a single piece.”
To celebrate the collection, the online menswear retailer will launch a global content campaign on its site, and across its social media, email, website, and app channels, culminating in a Mr Porter x Amiri story in The Journal on Thursday, September 3rd.
