MR PORTER ROLLS OUT ENHANCED PERSONAL SHOPPING SERVICE FOR ITS MOST LOYAL CUSTOMERS
Online menswear retailer Mr Porter and its sister site Net-a-Porter have announced further enhancements to their personal shopping services for their most loyal customers. These invitation-only, bespoke offerings will include highly curated at-home shopping consultations and the introduction of the “Style Trial” service.
These offline experiences will extend further into the homes of top spending customers also known as EIPS, “Extremely Important People”. The new Style Trial service will provide EIPs a more convenient way to shop in the comfort of their home. Net-a-Porter and Mr Porter will offer this invitation only service for EIPs to order up to 30 pieces to try at home before they buy, for a seven-day trial period. The items can be chosen by a customer or can be a curated selection from the personal shopper according to a brief. Encouraging customers to experiment without commitment, payment will be taken automatically for the items the customer wishes to keep and unwanted items will be collected immediately.
In cities where Premier delivery is available, Net-a-Porter and Mr Porter EIPs will be able to schedule consultations and appointments with their personal shopper, who will arrive at their door with a fully merchandised rail of clothing and a jewelry and watch case featuring a personalized selection of brands, styles and hard luxury to try. Net-a-Porter customers will be gifted a silk, monogrammed robe during the fitting while they are given expert advice on their existing and future wardrobe by their personal shopper.
“We are incredibly proud to offer a truly elevated personal shopping service to our EIPs,” said Alison Loehnis, president of Net-a-Porter and Mr Porter. “We are always looking to further enhance customer experience at Net-a-Porter and Mr Porter, and these new bespoke offerings are the next innovative step in better serving our customers within the comfort of their homes.”
Net-a-Porter and Mr Porter personal shoppers are based in London, New York, Hong Kong, and Los Angeles. They work widely with Net-a-Porter and Mr Porter’s most loyal customers who are offered a variety of personalized services and exclusive benefits. Net-a-Porter offers same-day Premier delivery in London, New York, Hong Kong, select zip codes in New Jersey and Connecticut, and a seasonal Summer service to the Hamptons. Mr Porter offers same-day delivery in all of these markets except Hong Kong. Enhanced services available on request through the Net-a-Porter and Mr Porter personal shopping teams and will be rolled out in select locations in Europe and the U.S. from January 2019.
