MR PORTER TAPS 15 JAPANESE BRANDS FOR NEW PROJECT

Online menswear retailer Mr Porter will launch “The Japan Edit”, a series of exclusive capsule collections from some of Japan’s most influential voices in menswear.

“The Japan Edit”, launching on Monday, May 6, features 15 brands with 122 pieces of clothing, shoes and accessories from Ambush, Auralee, Beams Plus, Blackmeans, Blue Blue Japan, F-LAGSTUF-F, Hender Scheme, Human Made, Kapital, Mizuno, Needles, Neighborhood, Remi Relief, TakahiroMiyashita TheSoloist, and Wacko Maria x Fragment.

Each brand has created a unique collection, interpreting their own take on Japanese style and culture.  Together, they comprise Mr Porter’s nod to the leading and defining voices of Japanese design in contemporary and luxury casualwear.

Mr Porter will launch “The Japan Edit” with a creative global campaign that draws inspiration from four distinct Japanese tableaus – vibrant Tokyo nightlife, classic Tokyo architecture, traditional Japanese watering holes and the modern tea room – reimagined by artist Tishk Barzanji. The e-retailer will also launch a series of dedicated editorial and social content across its weekly online magazine The Journal, its bite-sized style news source The Daily, and the April/May issue of The Mr Porter Post.

“Following the success of the ‘Made in California’ and ‘Vive La France’ capsule collections, we set out to pay tribute to another capital for men’s style: Japan,” said Daniel Todd, buyer at Mr Porter. “It’s a country we travel to seasonally and one that we are consistently inspired and refreshed by when exploring new voices and fresh approaches to menswear. Bringing together this calibre of designers under one capsule represents a remarkable opportunity to spotlight such talent to our global customer.”