MR PORTER TO LAUNCH CARTIER WATCHES NEXT MONTH
Menswear online retailer Mr Porter is partnering with luxury Maison Cartier to launch a curated selection of seven timepieces across the brand’s Santos de Cartier timepiece collection, including one exclusive strap only available at Mr Porter, beginning Thursday, April 5.
The Santos de Cartier watch – a modern re-interpretation of Cartier’s iconic wristwatch originally designed in 1904 by visionaries and friends, Messrs Louis Cartier and Alberto Santos Dumont, will be available on Mr Porter in pink gold, yellow gold and stainless steel, and stainless-steel variations.
Launching initially with the new Santos de Cartier collection, both companies will work closely together to present additional Cartier watch families later in the year.
This partnership follows on from Cartier’s Panthère de Cartier fine jewelry collection, which was pre-launched on Net-A-Porter alongside select Cartier boutiques in 2017.
“We are thrilled to be launching with Cartier, a true reference within the world of luxury,” said Toby Bateman, managing director at Mr Porter. “The new Santos de Cartier watch is an authentic and contemporary re-working of a classic. This is an excellent opportunity to provide our global Mr Porter customer with an iconic brand that we know they have been waiting for, and we look forward to launching further Cartier collections later in 2018.”
Customers can sign up and register interest for Cartier here, ahead of the global launch at 7am GMT on Thursday, April 5.