MR PORTER TO LAUNCH EXCLUSIVE COLLECTION WITH OFF-WHITE
Online menswear retailer Mr Porter has teamed up with streetwear brand Off-White to launch an exclusive capsule collection available only on its site.
Beginning Monday, January 21, Mr Porter will debut a 44-piece collection titled “Modern Office”, a revisionist dress code of traditional and modern sportswear, inspired by a new generation of workers and their work places.
Under the direction of founder Virgil Abloh, the exclusive capsule collection has been created with Off-White’s leading maxim – to define the grey areas between black and white as the color off-white – and interprets the collection’s overarching themes of flux, evolution and modernity into a synergy of fabrics (wool, felt, cotton and heavy canvas), colors (muted and tonal), treatment (clean and distressed) and visuals (graphic and non-graphic).
The collection, which retails between $60 and $1,440, is comprised of 20 ready-to-wear pieces, 18 accessories, and 6 pairs of footwear. Standout pieces include: the work trench linen coat with tonal embroidered arrow logo; all-over logo-print washed cotton heavy canvas jacket; wide-leg linen trousers with tonal arrow logo; all-over logo silk camp-collar shirt; “Modern Office” logo print jersey T-shirt; all-over logo jersey T-shirt; “Class of 2013” logo print cotton T-shirt; low-top 3.0 leather sneakers; distressed CO sneakers; all-over logo suede leather sneakers; all-over leather pool slide; Cordura canvas hip-belt; “Class of 2013” iPhone X cover; industrial logo rubber and leather belts.
To celebrate the partnership, Mr Porter will launch a social-first integrated global marketing and content campaign, culminating in a Mr Porter X Off-White feature story in the January 24 edition of The Journal. Mr Porter will also activate the launch off-line in a collaborative workspace in Seoul, South Korea, inspired by the capsule collection’s “Modern Office” aesthetics, from January 14 – 20.
“We are excited to bring Virgil Abloh’s modern approach and vision to menswear through this exclusive Off-White capsule,” said Fiona Firth, buying director at Mr Porter. “The eclectic product mix and design bring to life the ‘Modern Office’ inspiration, and truly speaks to the way in which many of our customers dress and navigate in their daily lives.”
“Securing the Mr Porter account has always been a goal for me,” added Abloh. “Not only have I admired it being a consumer in the marketplace and shopping it, but because I could always see my brand aligned with it. I’m so honored to team up with the team and produce this capsule exclusively for Mr Porter; I’m happy to have our worlds collide introducing the Mr Porter consumer who may not be aware of Off-White and bringing the Off-White customer who may not be aware of Mr Porter to an elevated place of luxury shopping.”
