For the first time ever renowned trade shows MRket and PROJECT will join forces to give retailers unprecedented access to the best brands in menswear. The trade shows, which will run Sunday, July 17 through Tuesday, July 19 at the Javits Center in New Yok City, will, bring retailers a convenient and comprehensive men’s shopping experience during the official men’s market week.
The two shows will share one show floor, allowing retailers and press seamless access between the events In addition, one badge will ensure access to both MRket and PROJECT as well as offer shared amenities including refreshments and food, VIP car service to and from the show, cross-show promotion and key activations. Among the many offerings shared between the two shows will be PROJECT’s Blogger PROJECT that will now be centrally located so brands will have access to the influential digital influencers and editors.
The combining of the shows comes two months after UBM PLC—the world’s leading business-to-business events organizer and PROJECT’s parent company—acquired Business Journals Incorporated—MRket’s former parent company. At the time of the acquisition, UBM articulated goals to coordinate between complementary shows.
Erik Ulin, president of Men’s, UBM states: “We are very excited to join forces with MRket. This opens up a venue of new opportunities for specialty retailers to explore brands in the contemporary world at PROJECT and vice versa. We have a great selection of brands to kick off the beginning of men’s market after NYFW: Men’s.”
“The integrated MRket and PROJECT shows offer our attendees the most breadth and depth of any menswear trade event in North America,” reaffirms Lizette Chin, vice president of MRket.
MRket and PROJECT still operate separate sales and marketing teams but are working closely together to align programs and benefits for exhibitors, media and retailers. Looking beyond July, the teams are working to fully integrate all aspects of both shows.