Basketball icon Muggsy Bogues, musician Chester See, and television star Brendan Robinson are featured in a new series of YouTube videos for Axe Body Wash highlighting the creative thinking guys do in the shower. The first video, featuring Bogues, debuts today.
In each of the Axe Shower Thoughts videos, viewers can discover that showers are where guys can unwind, recharge, and reconnect with their true selves to foster original and creative ideas. Each story is a distinct take on how this important daily ritual can help guys embrace the passions that make them unique.
“In a busy world that moves nonstop, guys need a moment to reflect and let their minds open up to a world of possibilities,” said Carlos Andrés Gómez, Axe’s spokesperson on masculinity and individuality as well as author of Man Up: Reimagining Modern Manhood. “The shower can become a safe haven where guys can get in touch with their own brand of creativity and work up the courage to express themselves freely.”
You can find the videos at YouTube.com/AXE and share with friends using #AXEShowerThoughts.