by Stephen Garner

Are you taking your vitamins?

Ritual, the health-meets-technology company known for the reinvention of the women’s multivitamin, has unveiled its new “Essential for Men 18+” and “Essential for Men 50+” multivitamins, as well as its new multivitamin bundles which you can bundle up to three.

Nutrition is the unseen foundation upon which health is built, and unfortunately, men are falling behind. According to the CDC, fewer men than women meet the recommended intake of key components of a healthy diet and research shows that men are not getting enough key micronutrients. For example, 53 percent of men ages 19-50 are not getting enough Vitamin A or Magnesium from their diet.

Additionally, over half of men surveyed by Ritual were unaware of essential micronutrients, specifically which micronutrients are in their diets and what role they play in supporting overall health. Recognizing a whitespace in men’s health, Ritual knew there was a need for a multivitamin designed specifically for men in all stages of life.

Both Essential for Men products share the same ingredients. The capsules are formulated with key nutrients many men may not be getting enough of due to diet, lifestyle, and genetics. Essential for Men is formulated with Vitamin A, Vitamin D3, Vitamin E, Vitamin K2, Folate, Vitamin B12, Magnesium, Zinc, Boron, and Omega-3 DHA.

Making a conscious effort in improving the nutrition of Americans across the board, the company has established a long-term partnership with Food Forward, a non-profit that fights hunger and prevents food waste by rescuing fresh surplus produce, connecting this abundance with people in need across Southern California, and is committed to helping recover and provide a minimum of a million pounds of healthy produce through $100,000 in donations to Food Forward.

If 2020 has shown us anything, it’s that we’re not as far along as we may think. And now, more than ever, it’s important for each of us to play a part in taking action against inequalities to strengthen our collective health. Which is why through June 2021, every new Ritual subscription will allow Food Forward to distribute 10 pounds of fresh, healthy produce to communities experiencing food insecurity across Southern California.

Essential for Men is $30 per month, and Essential for Men 50+ retails for $35 per month.