Nau Holiday Pop-Up
by Stephen Garner
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Portland-based apparel brand Nau returns to the East Coast with the opening of a holiday pop-up shop in New York City. Following the successful opening of its hometown flagship at the end of last year, the Manhattan location is the next step in Nau’s buzzed about return to brick-and-mortar retail.

Located at 262 Mott Street in the city’s downtown Nolita neighborhood, the 1,500-square-foot pop-up location is the brand’s first New York outpost since it launched its temporary SoHo space in 2009.

The Nau New York pop-up offers a full selection of sustainable basics and outerwear essentials from the brand’s fall/winter 2016 collection. The store will also carry a selection of product from like-minded partners, such as Nudie Jeans and Millican, among others. Items in the store will range in price from $45.00 to $545.00.

“Our team in Portland has always viewed New York City as our East Coast sister and we are excited to call the city home to our second North American retail location,” said Mark Galbraith, general manager at Nau. “Joining our flagship stores in Portland and Seoul South Korea, this New York door signals the strengthening of our global retail presence as we look to expand our direct to consumer footprint, increase brand awareness, and create local connections within key, culturally influential cities.”

“Local consumers share our vision for versatile and style driven apparel as their lives cross many paths and experiences, from biking across the Manhattan bridge during their morning commute, to heading upstate for a weekend escape,” added Keri Saul, retail director at Nau. “Nau is a brand that New York City is ready for and needs.”