by Stephen Garner

Nautica has relaunched its Nautica Jeans Co. collection with an assortment of fashion denim, flannel, outerwear, branded tees that pay homage to the brand’s sportswear roots.

Created in 1999, Nautica Jeans Co. boasts one-of-a-kind denim pieces and vintage-inspired styles available for men, women, and kids. The collection will be distributed globally through Nautica’s e-commerce platform and will be available at select retail locations across the U.S. and Europe. Additionally, Nautica Jeans Co. will host a pop-up in New York City at the Manhattan Mall from September 17th – October 4th.

Nautica Jeans Co. was originally created as a denim offering and expanded to include additional apparel categories. The new Nautica Jeans Co. builds upon the original ethos of the brand, creating youthful, fashion-forward styles. Rooted in denim, the new assortment features three new jean fits for women including high and mid-rise styles and nine unique washes. The men’s denim collection features two classic fits of slim and relaxed and two wash options for each.

Remaining true to Nautica’s connection to the sea and the original product direction from the brand’s inception, the product assortment spans a variety of genres from whimsical floral dresses and wrap tops for women, to collegiate-inspired, bold rugby shirts and casual tees for men.

“The culture of jeans is part of Americana and Nautica Jeans Co. is an authentic addition to Nautica’s successful sportswear collection,” said Jarrod Weber, group president of lifestyle at Authentic Brands Group, owner of Nautica. “This is an important triumph for the Nautica brand and fills a segment opportunity we feel is a priority.”