NAUTICA PARTNERS WITH THE U.S.D. TORRES ROWING TEAM IN NEW MARKETING CAMPAIGN

With a focus on function, Nautica is opting to celebrate its heritage by partnering with the University of San Diego Toreros 2024-25 Men’s Rowing Team to showcase the Deck Collection, a fusion of performance and classic collegiate style.

The campaign follows a day in the life of the team’s 30 members, including their coaches and two female coxswains, as they navigate rowing practice, a campus tour and a laid-back beach hangout, all while outfitted in key pieces from the collection.

The collection ties into the brand’s New Legends initiative, spotlighting rising athletes shaping the future of their sport. The first installment started in the Fall of 2024 with star college athletes Livvy Dunne and Luther Burden III.

Available now on Nautica.com, at Nautica stores, and at Macy’s and Belk.