The exclusive nine-piece collection for spring 2017 will once again feature Grammy-nominated musician Lil Yachty and his crew in the corresponding ad campaign. Shot in Lil Yachty’s hometown of Atlanta, the campaign captures Lil Yachty and his crew on the streets of the city in the new UO + Nautica collection.
The capsule collection consists of men’s apparel and accessories, including a windbreaker, a long-sleeve tee, a long-sleeve polo, a short-sleeve graphic tee, a pullover hoodie sweatshirt, two swim shorts, and two baseball hats. Featuring bold primary colors of yellows, oranges and blues, with graphic colorblocking and mesh details throughout, the pieces are reminiscent of vintage 90s Nautica sportswear. Items are branded with the Nautica logo and classic sailing motifs. Prices range from $34 – $119.
To celebrate the collection, UO and Nautica will host an event with Lil Yachty on Thursday, March 23 in the Atlanta Urban Outfitters store located on Ponce De Leon Avenue, where consumers will have the opportunity to meet the musician after purchasing an item from the line. The event will take place from 7:00 pm to 9:00 pm.
The UO + Nautica collection launches Monday, March 27 in select Urban Outfitters stores across North America and online.