NAUTICA TO OPEN FIRST EVER HOLIDAY POP-UP

by Stephen Garner

Nautica Holiday Popup Ad-1280x720-final - Copy

Nautica is launching its first ever holiday pop-up shop in Manhattan’s Flatiron District on Thursday, November 12. It will remain open throughout December.

Located at 134 Fifth Avenue, the specially curated shop will feature luxe holiday items, including cashmere sweaters, raw denim outerwear, cold-weather accessories, as well as an assortment of giftable items including candles and coffee table books. Additionally, Nautica has hand-picked some of its favorite Timberland boots and 7 For All Mankind denim (both members of the VF family) to feature in the space.

“We are excited to be opening up our first-ever Nautica pop-up shop this holiday season,” said Karen Murray, president of VF Sportswear. “This is the perfect platform to give consumers a sneak peek of what’s to come for the brand in 2016, with our domestic full-price store openings. It is also a great opportunity to leverage our partnerships with other VF brands, by incorporating them into the shop.”