This weekend, Portland Trail Blazers shooting guard Evan Turner, along with his longtime friends and business partners Jarrel Tolbert and Jelani Floyd, opened a new lifestyle menswear store in Columbus, Ohio.
Dubbed Madison-USA after the intersection of Madison and Pulaski located in the west side of Chicago. “This is a place where as kids we would go to kick it, watch cars, go shopping and just have a good time,” Tolber told MR. “‘We wanna go to Madison’ we would say.”
Located at 1219 N. High Street in Columbus, the store will sell a selection of contemporary apparel and footwear from such brands as Robert Geller, Death to Tennis, Carhartt WIP, and Levis Vintage.
Along with these labels, the retailer has also launched a private label line of apparel. The initial collection will include Champion hoodies, sweatpants, long sleeve T-shirts, and crewneck sweaters all branded with the store’s logo.
The trio, who owns a creative agency called Madison and Pulaski LLC, wants more than to just sell clothes. “Our goal is to be a pillar of inspiration in the community of Columbus,” maintains Tolber. “We’re more than just a current shop, it’s a lifestyle merging fashion, sport and art and we intend to make an impact on the culture here.”
“The opportunity this new store gives us to create and collaborate with a variety of people really excites us,” adds Tolber. “We want Madison to surpass our names.”