by Stephen Garner

Neighborhood Goods opened its first New York City location, and second overall, at Chelsea Market, on Saturday, December 7th.

In November 2018, the “reimagined department store” opened its inaugural store at Legacy West in Plano, Texas, featuring a diverse and ever-changing array of contemporary brands, products, events, and services. Neighborhood Goods’ second location brings the same focus on building an evolving, inviting, and thoughtful store to New York City with a launch line-up of more than 40 brands at its store located at 75 9th Avenue.

“We are incredibly excited to open our doors at Chelsea Market,” said Matt Alexander, co-founder and CEO of Neighborhood Goods. “Our approach to creating a more dignified retail experience is something, we feel, will be particularly well-suited to New York. And, with this fantastic line-up of brands, near-daily events, and more, we cannot wait to begin building our local community in the city.”

The malleable retail concept has proven successful in its first year, in spite of a prevailing narrative around an uncertain retail environment. Neighborhood Goods has garnered $27.55 million in funding across its Seed and Series A rounds in the past year and a half, while drastically growing its partnerships and accelerating its expansion plans. At the core of the expansion, Neighborhood Goods is fostering a different approach to physical retail, with each of its locations offering a different set of features and functions for its brands. Not only does this create more utility for brands, but it also ensures a local, relevant experience for customers, rather than a one-size-fits-all approach adopted by many retailers.

Under the direction of the retailer’s director of store design Marisa Dukowitz, in collaboration with the company’s long-term partners Droese Raney Architecture, the team have delivered an altogether new Neighborhood Goods experience leveraging the same visual language as the inaugural store in Plano, Texas, the Chelsea Market location features a tighter footprint, a higher density of brands and products, and a much different traffic profile. The result is something akin to a departmentalized boutique, albeit featuring brands you would not otherwise see in a traditional store.

The launch line-up at Chelsea Market is comprised of over 40 brands across all major categories. These include beauty, grooming, and wellness brands ASYSTEM, Colleen Rothschild, Maude, Dollar Shave Club, Skylar, and Grown Alchemist; apparel and footwear brands Chinti and Parker, Rains, The Arrivals, Modern Citizen, Olivers, Mott & Bow, and Rothy’s; accessory brands Fossil, Master & Dynamic, Kinn, and Just Human; home and decor brands Boy Smells, UrbanStems, Taschen, Homesick, and Hay; children’s brand The Tot; pet essentials brand Wild One; home fitness brand Tonal; among many more. In addition, Pop Up Grocer, a New York-based convenience store concept supporting up-and-coming consumer packaged goods brands, will be fully stocked at Neighborhood Goods.

The location’s restaurant, Tiny Feast, is a snack bar that will offer convenient bites all day long and transition into a cocktail bar where patrons can relax in the evening. It is slated to open in early 2020.

The retailer plans to host multiple in-store event concepts, trunk shows and pop-ups with partner brands made available to the public.