neiman marcus christmas book
by Brian Lipton

neiman marcus christmas bookDallas-based retailer Neiman Marcus has released its 2017 Christmas Book and legendary Fantasy Gifts for the holiday season. It is the 91st edition of this seasonal favorite.

Among those gifts are an aerial photo session with Gray Malin, a pampering experience in Paris with Sisley, a bespoke handbag collection and Parisian experience with Olympia Le-Tan, a pair of Rolls-Royce Motor Cars Limited-Edition Dawns in two color options, a visit to Africa and London with master jeweler Stephen Webster, which includes a day in his studio collaborating on turning a magnificent 7.2-carat emerald into a one-of-a-kind piece that will be delivered to your home; a VIP week at the Ryder Cup including a private visit with golfer Jim Furyk, and a private New Year’s Eve party for 300 people at The Knickerbocker Hotel in New York City’s Times Square (which is available to one buyer for $1.6 million). A portion of every Fantasy Gift will be donated to The Heart of Neiman Marcus Foundation, bringing art-enriching experiences to youth nationwide.

“From hundreds of submissions we received, we are thrilled to now present the final 10 Fantasy Gifts for 2017,” said Jim Gold, president and chief merchandising officer, Neiman Marcus Group. “These gifts will exceed expectations through exceptional experiences and one-of-a-kind objects that only Neiman Marcus can curate.”

In addition, to mark the 110th anniversary of Neiman Marcus, a user-generated content campaign was launched via social media as a way to showcase customers’ memories on the cover of the iconic Christmas Book. Over 17,000 submissions were received from customers across the globe; 1,500 images are featured on the cover. The retailer is also incorporating a digital component that allows customers to submit, search, and share their images as part of an online mosaic. “We can think of no better way to celebrate the holidays and our 110th anniversary than putting our customer’s front and center,” said Yujin Heo, vice president for creative at Neiman Marcus.