Neiman Marcus celebrated the launch of its ‘Celebrate Big, Love Even Bigger’ holiday campaign with an extraordinary outdoor event at Paramount Studios in Los Angeles Tuesday night. The event featured the unveiling of its 2021 Christmas Book and Fantasy Gifts in a cinematic holiday setting. The evening was hosted by Juno Temple and Phil Dunster from the Emmy-award-winning television series Ted Lasso and featured music from DJ Alexandra Richards.
“The joy and optimism of our show really coincides nicely with Celebrate Big—it’s the mood we all want for the holidays,” said Temple. “I usually end up panicking when I go shopping, but I feel like, with Neiman Marcus, it’s such a personal experience every time I shop there, that the whole thing is so enjoyable,” added Dunster.
As part of the grand debut and to kick off the luxury retailer’s holiday season, guests were treated to a live performance of the choreographed dance featured in Neiman Marcus’ new holiday campaign video. The video is a modern take on a love story set to a contemporary rendition of the classic “It Had to Be You,” performed by pop singer and songwriter Rachel Norman with choreography by Emmy-award-winning choreographer Al Blackstone. The song will be available for all to enjoy over multiple platforms such as iTunes, Apple Music, YouTube Music and featured on Neiman Marcus’ Spotify Holiday playlists. Following the performance, guests were greeted by Neiman Marcus chief marketing officer Darren “Daz” McColl and hosts Temple and Dunster.
In the spirit of the holiday campaign theme of ‘Celebrate Big, Love Even Bigger’, the Neiman Marcus Fantasy Gifts were unveiled with a series of seven artfully curated vignettes.
As Neiman Marcus encourages customers to find a little fantasy in all of their gifting this season, the event includes an eighth vignette called the “The Gift Suite” which featured a giant red box structure with a select assortment of this year’s most exciting gifts for everyone on your list. Customers will be able to find “The Gift Suite,” along with the giant red gift box structure, in select Neiman Marcus stores throughout the season.
Both hosts were styled by Neiman Marcus style advisors with Temple wearing an Alexander McQueen t-shirt, Dior bomber jacket, and Versace boots and bag. Dunster wore an Amiri blazer with Alexander McQueen pants, a Kiton sweater, and Christian Louboutin shoes.
Photo by Stefanie Keenan / Getty Images for Neiman Marcus