Neiman marcus unveils its annual christmas book, fantasy gifts

by Stephen Garner

Neiman Marcus has revealed its 2019 Christmas Book, a curated selection of nearly 800 extraordinary holiday gifts including its annual Fantasy Gifts, which celebrate its 60th anniversary. This year’s Fantasy Gifts were unveiled last night at an event at the retailer’s New York City flagship store at Hudson Yards.

“The Neiman Marcus Christmas Book and our Fantasy Gifts are a tradition that customers look forward to year-after-year,” said Lana Todorovich, president and chief merchandising officer at Neiman Marcus. “For the 60th anniversary of Fantasy Gifts, we’ve pulled out all the stops – both with the gifts themselves and the way we’re unveiling them to customers.”

The 2019 Fantasy Gifts will be showcased through a series of videos starring award-winning actress Rachel Brosnahan. “Rachel perfectly brings our Fantasy Gifts to life and truly reveals them in a magical way to our customers,” said Todorovich. The series, which will be promoted through Neiman Marcus’ social channels, introduces each gift in a whimsical way that evokes the feeling of holiday nostalgia. In addition, for every Fantasy Gift purchased with a Neiman Marcus credit card, purchasers will receive an InCircle membership to the President’s Circle; subject to credit approval.

Rachel Brosnahan

This year’s Christmas Book also presents an assortment of extraordinary holiday gifts across a broad range of categories and price points. A few notable and exclusive gifts include a Neiman Marcus-edition Moët & Chandon Vending Machine ($35,000, page 29), a Versace Punching Bag ($1,550, page 184), a Bey Berk Cigar Humidor ($165, page 205), and a Funboy Holiday Inflatable Snowmobile ($99, page 227), to name a few.

First published in 1926 as a 16-page booklet, the Neiman Marcus Christmas Book was initially intended as a Christmas card to the store’s best customers. Over the years, the book has evolved into a legendary source for alluring and spectacular gifts while maintaining its personal and timeless touch.

This year’s Fantasy Gifts, which include a 007-inspired Aston Martin designed by Daniel Craig and a very VIP Italian food experience, range in price from $60,000 to $707,007 with proceeds benefiting select charities. Check out all of this year’s Fantasy Gifts here.