NEST Fragrances Flagship Store NYC
by Stephen Garner

Luxury lifestyle fragrance brand Nest Fragrances has opened its first retail store in the NoLIta neighborhood of Lower Manhattan. For the first time anywhere, the new Nest Fragrances flagship store, located at 232 Elizabeth Street, unites the brand’s entire product portfolio in one retail location, which company founder Laura Slatkin describes as “an enchanted, fragranced garden.”

At 1,140 square-feet, the Nest Fragrances flagship store sells more than 215 stock keeping units (SKUs) across the brand’s three core product categories. Nest Home Fragrance Collection product offerings include scented candles and diffusers in several sizes and formats, liquid soap, and hand lotion across 20 fragrances (year-round and festive); Nest Fine Fragrance Collection product offerings include eau de parfum sprays, rollerballs, body cream, and scented candles across eight fragrances; and Lifestyle Bodycare Collection product offerings include fragranced body wipes, water-activated foaming-cleansing towelettes, body wash and lotion, hand cream, body mist, and lip balm SPF 15 sunscreen across four fragrances.

NEST Fragrances Flagship Store NYC

The flagship store will also offer limited-edition products and specialty gift sets across its three core product categories as well as year-round specialty gift sets, the option to create custom-made gift sets, candle accessories, and a concierge delivery service in New York City.

The brand partnered with New York-based interior design firm R. Douglas Gellenbeck Studio to conceptualize and build its first retail store. MJ Atelier, an art studio based in Los Angeles, was commissioned to create a hand-painted, sculpted wall covering for the store that is inspired by early 20th-Century French interior designer Armand-Albert Rateau’s bath design he created for the Duchess of Alba. The custom-made wall and ceiling covering features three-dimensional floral and botanical elements inspired by the works of 18th and 19th-Century botanical artists Mrs. Delany and Ernst Haeckel.

“Our brand’s mission is to create exceptional fragrances that shape moods, transport people, and transform spaces,” added Slatkin. “Since 2008, when I founded Nest Fragrances, I have drawn inspiration from art, fashion, destinations, and literary works combined with the beauty of nature and its natural elements to create fragrances and products to achieve that mission. Now, 10 years later, I am thrilled that we have come full circle by successfully applying that same approach and fragrance-forward philosophy to achieve our mission in our very first retail store. Consumers will see a lot more of it as we continue to expand our footprint at retail in the coming years.”