Netflix’s ‘the goop lab’ is branded content—and maybe the future of media

In the trailer for the new Netflix show The Goop Lab, which launches on the streamer today, we see star and company founder Gwyneth Paltrow laughing with colleagues in the Goop offices. As footage of Goop head of content Elise Loehnen meditating and getting facial acupuncture rolls, she says, “What we try to do at Goop is to explore ideas that may seem out there or too scary.” Paltrow is then heard asking her team, “Are you guys ready to go out into the field and make a ruckus?” Later, in a boardroom, she says, “We’re here one time, one life, how can we really milk the shit out of this?” It’s a question that applies equally to both any individual and also Goop itself and this very show. Read more at Fast Company.