New Balance
by Stephen Garner

New BalanceBoston-based athletic company New Balance Athletics has announced it will release its new 574 Sport sneaker on Saturday, July 15. The 574 Sport is a contemporary take on the iconic, off road running silhouette for today’s modern, style-conscious consumer. Designed to bridge the gap between performance and lifestyle, the 574 Sport combines New Balance’s widely recognized running style and its modern cushioning technology for a fresh, sleek silhouette. The New Balance 574 Sport will be available at New Balance, and global retailers for $119.95.

The 574 Sport debut style is available in a premium black and a premium white nubuck. The sole unit detailing pays homage to model’s original black and red shoe box and each pair of unisex shoes will be shipped in an original, retro shoe box.

New Balance“The 574 Sport marks the next chapter in our sports-style category” said Shinichi Kubota, VP of Lifestyle and Enduring Purpose at New Balance.  “Our design team has re-interpreted one of New Balance’s best-selling shoes, while elevating key elements of the original DNA. The 574 Sport exemplifies our brand’s commitment to quality craftsmanship and new technologies, as we focus on designing future classics for the modern-day wearer.”

The style will be showcased during a coffee-cart pop-up experience Monday, July 10 – Wednesday, July 13 during New York Fashion Week: Men’s. Look for the pop-up at the following locations:

Monday, 7/10

MLK Blvd. & 7th Ave: 7:00am – 10:30am

Cadillac House, 330 Hudson Street: 3:00pm – 7:00pm

Tuesday, 7/11

Bleecker & Broadway: 7:00am – 11:00am

Foot Locker, 150 E 42nd Street: 1:00pm – 5:00pm

Wednesday, 7/12

West 4th Street Courts, 6th Avenue & West 4th Street: 7:00am – 11:00am

New Balance Flatiron, 150 5th Avenue: 1:00pm – 5:00pm