New Clothes, Same Bodies: Deconstructing Menswear’s Body Standard Issue
Jul 13, 2022
The first-ever Calvin Klein Underwear campaign, photographed by Bruce Weber for the fall of 1982, featured model and Olympic pole vaulter Tom Hintnaus leaning against a large, white (slightly phallic) sculpture in Santorini, Greece. The image is one of the most recognizable to come out of Klein’s portfolio, and it’s been a cipher for male objectification since its debut. Indeed, the standard set by Hintnaus’s Adonis abs and the campaigns it spawned, have proven more timeless than much of the men’s fashion that they advertised. Read more at Vogue.
