by Stephen Garner

The West Coast Trend Show has revised its spring/summer 2021 men’s market dates. The show will now be held on August 29 – 31 at the Embassy Suites LAX North hotel.

Prompted by the cancellation of the Chicago Collective, The West Coast Trend Show said it has experienced increased interest from both retailers and vendors.

Show ownership is working in concert with the Embassy Suites North venue using an abundance of caution to ensure everyone’s safety by promoting mask wearing, social distancing, hand sanitizing, and providing the option to use stairways or elevators.

“As businesses start to re-open, we want to provide both retailer and vendor every opportunity to re-connect and make cohesive plans for the future,” show management said in a statement. “There is no replacement for face to face meetings between retailer and vendor and no substitute to touch, feel and see the product. The West Coast Trend show is here to facilitate this and provide a consistent buying platform.”