From July 28 to August 7, a $5 donation at the register will allows Macy’s shoppers to receive a “Fashion Pass” for 15 percent to 25 percent off selected merchandise, with all proceeds from the donation going directly The Elizabeth Taylor AIDS Foundation (ETAF) and the Council of Fashion Designers of America (CFDA) Foundation, Inc.
“Our team works each day to find simple and worthwhile ways for our customers to support meaningful philanthropic efforts while shopping for the items they love,” said Holly Thomas, Macy’s group vice president of Cause Marketing. “From understanding the products that our shoppers are looking for to the causes that they care most about, our goals at Macy’s are brought to life when we give back in our local communities.”
“ETAF is thrilled to partner with Macy’s on Fashion Pass for the second consecutive year. We granted to 71 community-based nonprofits last year with funds raised through Fashion Pass and look forward to helping even more people in need this year,” said Joel Goldman, managing director of The Elizabeth Taylor AIDS Foundation.
“Through its annual Fashion Pass helps drive CFDA’s programs and initiatives, and contributes to the CFDA mission to strengthen the impact of American fashion in the global economy,” said Steven Kolb, president and CEO of the CFDA.