Direct-to-consumer apparel brand UNTUCKit has announced its newest investor Drew Brees, the quarterback of the New Orleans Saints.
After meeting UNTUCKit founder Chris Riccobono at the 2018 Super Bowl, Brees reached out directly to express his interest in working together. His passion for the UNTUCKit brand has created a new model for partnership that sits at the intersection of investment and brand ambassadorship.
As a part of the ongoing relationship, Brees will appear in UNTUCKit marketing campaigns in stores and across digital and print platforms. The debut campaign has launched as an in-home catalogue featuring images of Brees and his entire family in San Diego.
The partnership with UNTUCKit is a continued step in Brees’ entrepreneurial work, which includes relationships with the Jimmy John’s sandwich franchise, Football ‘N” America, Walk-On’s Bistreaux & Bar and Waitr Food Delivery & Carryout. Brees and his wife Brittany also established their own philanthropic organization, the Brees Dream Foundation, in 2003 and have since contributed over $33 million to help improve the quality of life for cancer patients and provide care, education, and opportunities for children and families in need.
“We’re excited to welcome Drew to the UNTUCKit family both as an investor and brand ambassador,” said Riccobono. “Aside from being one of the most outstanding players in the NFL, he’s a great family man and extremely charitable—a perfect fit for UNTUCKit. When we initially met to discuss working together, his knowledge of the brand blew me away—he came prepared with 20 pages of notes and questions about our EBITDA. It was clear Drew wanted his involvement with the brand to be substantial, and his success over the years as an entrepreneur made him a great fit as an investor. Drew and his entire family encompass the UNTUCKit lifestyle, so bringing him in as a brand ambassador was a natural next step.”
“I’m so glad to be working with UNTUCKit, a brand that aligns so well with my lifestyle,” added Brees. “I’ve loved the shirt from the moment I put it on, and after doing some research and seeing their incredible success, I knew this was a brand I wanted to be involved with. Its products fit so many aspects my life, whether I’m on a business trip, date night with my wife, or having play time with the kids, and each product has the ideal look, fit, and feel.”