NEW STUDY LISTS NIKE, ADIDAS, AND SHEIN AS MOST POPULAR BRANDS IN THE U.S.

A new study of organic website traffic finds that Nike, Adidas, and Shein are the most favored by U.S. online shoppers.

According to the findings, Nike is the most popular clothing brand in America, with an average of 19.64 million organic monthly visits. The brand is so popular that it has almost double the traffic (96%) of the next-most-popular apparel brand, Adidas, which recorded an average of over 10.01 million organic monthly visits.

The most popular clothing brands in America

Rank	Brand	Average organic monthly visits
1	Nike	19,648,562
2	Adidas	10,014,775
3	Shein	9,902,449
4	Gap	8,798,014
5	New Balance	5,544,944
6	Lululemon	5,234,077
7	H&M	5,206,888
8	Old Navy	4,569,907
9	Louis Vuitton	3,790,857
10	Zara	3,302,600

 

Shein came in third, with an average of 9.90 million organic monthly visits. Its presence among the three most popular clothing brands highlights Americans’ continued interest in fast-fashion brands.

Gap comes in fourth with an average of over 8.79 million monthly visits. Known for its classic denim and casualwear, Gap continues to resonate with Americans searching for reliable apparel.

New Balance, another fitness clothing brand, lands in fifth place, recording 5.54 million average monthly organic visits, while Lululemonsolidifies Americans’ preference for fitness brands, coming in sixth with an average of 5.23 million organic monthly visits.

H&M takes the seventh spot with over 5.20 million monthly visits. With trend-driven clothing at affordable prices, the brand is an option for Americans who want fashionable outfits without the concerns currently associated with Shein’s clothing.

With an average of 4.56 million monthly visits, Old Navy is another brand that offers quality clothing at affordable prices. The brand’s wide range of offerings, from kids’ clothing to maternity wear, makes it a go-to for American families.

Louis Vuitton is the highest-ranking luxury brand on the list, with an average of 3.79 million organic monthly visits. Under Pharrell Williams’s creative direction, the brand has further embraced streetwear influences, attracting a younger demographic without losing its timeless luxury identity.

Rounding out the top 10 is Zara, with an average of 3.30 million organic monthly visits. As a pioneer of fast fashion, Zara’s ability to bring runway-inspired designs to consumers at an accessible price point has made it a favorite among Americans.

Ray Nolan, CEO of eDesk, said, “Web traffic is a powerful metric for understanding consumer behavior and brand influence. In this case, our research shows that Americans are particularly interested in fitness apparel. Four out of the 10 most popular clothing brands are fitness-oriented, which may indicate a steady and growing trend toward healthier habits in the country since the pandemic.

“While fast- and semi-fast fashion also appear in the ranking, it’s interesting to see that Louis Vuitton, one of the world’s most valuable luxury brands, ranks ninth, even more popular than Zara. High web traffic doesn’t necessarily mean a high volume of sales, but it may indicate that Americans are searching Louis Vuitton for inspiration, even if they don’t purchase.”