The fashionable team behind New York Men’s Day, NYMD LLC, has announced the launch of Popinjay magazine, the new bi-annual menswear-focused magazine that will make its premiere during New York Fashion Week: Men’s (NYFW:M) on July 11.
Popinjay is a lighthearted initiative that is curated by stylists, editors, buyers, PR associates, designers and other menswear influencers who are based in New York, Los Angeles and around the world. The magazine, which was founded with the desire to showcase the inner workings of the fashion industry, allows every reader to have an authentic experience that defines the current state of the menswear fashion industry. The first edition consists of feature stories, fashion editorial, and exclusive interviews with NYMD and NYFW:M designers and fashion industry professionals.
“We wanted to create something that involves the whole menswear industry very much similar to what we had accomplished through New York Men’s Day,” says Erin Hawker, founder of NYMD LLC and Agentry PR. “But we wanted something light-hearted and less serious. Popinjay is the result, and is a natural progression for us. This is another platform, curated by the industry, to further showcase creative expression, open conversations, and nurture talents in a less heavy outlet.”
Celebrating the debut issue in conjunction with NYFW:M, over 40 designers participating in men’s week were asked to submit their spring/summer 2017 inspiration in which Popinjay translated into emoji’s. The emoji’s were also turned into a tear out sticker section, serving as a supplement to be included with the magazine. Designers included John Varvatos, Nautica, Nick Graham, Robert Geller, Rochambeau, and Todd Snyder. Cadillac, the presenting sponsor for NYMD, also created a special emoji to add to the mix.
Popinjay will be distributed into the hands of top tier editors, buyers, designers and influencers throughout NYFW:M, NYMD, and other fashion week events. The magazine will also be shelved in boutique areas of New York including scene coffee shops, hotels, bookstores and other fashion-minded locations.
So, be on the look-out for the debut issue when about town next week!