New york men’s day to go digital for spring 2021 season

by Stephen Garner
Timo Weiland’s FW ’20 Collection / Photo by Andrew Werner

Agentry PR will launch the 14th bi-annual menswear New York Men’s Day (NYMD) collective presentations, to kick-off NYFW on September 15th. For the first time ever, NYMD will be a completely digital experience in order for designers to show their latest collections in a safe and socially distanced way.

NYMD will present its ten emerging menswear and gender-fluid designers on CFDA’s newly-launched Runway360 digital platform where they will be able to uniquely tell their stories to a digital audience. NYMD designers will be able to take advantage of Runway360’s robust digital capabilities including AR/VR, live video streaming, e-commerce extensions, consumer shopping features, social media integrations, product images, and much more.

Participating designers include APOTTS, Carter Young, David Hart, Future Lovers of Tomorrow, Ka Wa Key, Official Rebrand, Stan, Teddy Vonranson, Timo Weiland, and Wataru Tominaga.

“This season is obviously very different from the past NYMD’s we have done, but it’s now more important than ever to provide a platform for emerging designers to showcase their collections and it’s why NYMD was conceived in the first place,” said Erin Hawker, founder of Agentry PR and NYMD. “We’re extremely happy to continue our mission of supporting new and young talent and even though we might not be showing in physical spaces this season, we’re still proud to be able to offer a digital space for our designers to make it uniquely their own to showcase their creations to the world.”