NFL MVP VON MILLER NAMED NEW OLD SPICE GUY
Denver Broncos linebacker Von Miller, the MVP of Super Bowl 50, has been named the face of the 2016 NFL campaign for Old Spice’s Hardest Working Collection performance lineup, which includes its “Sweat Defense Anti-Perspirant,” “Odor Blocker Anti-Perspirant” and “Dirt Destroyer Body Wash.”
Miller is entering his sixth season as a member of the Broncos. He has been selected four times for the Pro Bowl and recently signed the richest defensive player contract in NFL history. “I’ve had my favorite Old Spice scents for a long time and I only trust the Hardest Working Collection to give me a deep clean after practices and keep me smelling fresh on and off the field. There’s a reason you find Old Spice in every team’s locker room.”
“Between winning the Super Bowl, solidifying my status with the Broncos and being named the newest Old Spice guy, 2016 is shaping up to be quite a year,” said Miller. “I’ve had my favorite Old Spice scents for a long time and I only trust the Hardest Working Collection to give me a deep clean after practices and keep me smelling fresh on and off the field. There’s a reason you find Old Spice in every team’s locker room.”
“We’re excited to welcome Von, one of the NFL’s top-performing players and unique personalities, to the Old Spice family,” said Janine Miletic, Old Spice’s brand director at Procter & Gamble. “Von’s engaging, humorous demeanor and hardworking on-field performance align perfectly with our ridiculously masculine brand and the performance of our Hardest Working Collection combining our most popular scents with our most powerful sweat and odor protection and deep cleansing body washes.”
