Nike, lululemon, and gap want to cash in on a major trend of men caring more about their appearance

by MR Magazine Staff

Menswear is having its moment in the spotlight. This week, Nike launched its new collection of yoga wear for men. While this was the company’s first foray into men’s yoga apparel, the move was very much in line with competitors who have been making a push into the menswear apparel market recently. Lululemon, whose bread and butter has long been women’s yoga pants, is one of those competitors. Former CEO Laurent Potdevin described menswear as one of the brand’s “best-kept secrets.” The company is now looking to grow this division into a billion-dollar business. Gap Inc. also jumped on the bandwagon last year, with its new casual menswear brand Hill City. Read more at Business Insider.