by Stephen Garner

NikeNike, Inc. is switching up several of its general management positions in order to drive continued innovation and strong consumer connections globally.

In its first appointment, Nike has named Phil McCartney VP, GM of Nike Footwear, effective June 1. McCartney has 19 years of Nike experience across geographies and multiple categories and will continue to work with category teams, product development, design, and merchandising.

Tom Peddie, currently VP, GM of Emerging Markets, has been appointed to the role of VP, GM of Integrated Marketplace North America, effective July 1. Peddie has driven strong growth across the Emerging Markets and now will take an elevated leadership role in driving a holistic integrated marketplace strategy in North America.

Additionally, Ann Hebert has been named VP, GM of Emerging Markets, beginning July 1. Hebert has served in key management positions in DTC, Sales, Category, and Merchandising and will continue to elevate and create separation in the marketplace.

Christophe Merkel has been appointed VP, GM of Nike Japan, effective July 1. Merkel, currently GM of Nike Turkey, will lead the team to continue driving strong consumer connections in this important market.

Finally, Jim Reynolds, currently VP, GM of Nike Japan, has been named VP, GM of Athletic Specialty, effective June 2016. Reynolds has led strong business growth in Japan and will now focus on driving Nike’s integrated marketplace strategy against Athletic Specialty globally.

“We are pleased to elevate a proven and strong bench of leaders across our organization to drive innovation, advance our brand and accelerate our integrated marketplace strategies,” said Trevor Edwards, president of the Nike Brand.