“nike unite” retail concept aims to bring local communities closer through sport

Whether it be through elements of the brand such as Nike By You, SNKRS Passes in various cities, or retail-related projects, the Swoosh is constantly fishing for ways in which they can proffer up a more personal and centralized experience for their shoppers. This season, the Beaverton-headquartered imprint is expanding upon their retail concepts as they have just announced their latest venture: Nike Unite. Nike Unite is predicated upon the idea of connecting consumers found within their local communities through sport. This entails more personalized experiences both in-store and through digital, store designs that are tailored to each city via fixtures that display city-specific landmarks and hometown athletes, as well as specially-curated products on the retail floor. Furthermore, this initiative will also be committed to hiring folks who reside in these local communities. Read more at Hypebeast.