Whether it be through elements of the brand such as Nike By You, SNKRS Passes in various cities, or retail-related projects, the Swoosh is constantly fishing for ways in which they can proffer up a more personal and centralized experience for their shoppers. This season, the Beaverton-headquartered imprint is expanding upon their retail concepts as they have just announced their latest venture: Nike Unite. Nike Unite is predicated upon the idea of connecting consumers found within their local communities through sport. This entails more personalized experiences both in-store and through digital, store designs that are tailored to each city via fixtures that display city-specific landmarks and hometown athletes, as well as specially-curated products on the retail floor. Furthermore, this initiative will also be committed to hiring folks who reside in these local communities. Read more at Hypebeast.