Nike’s Digital Reboot Is Working

by MR Magazine Staff

Nike has hit its stride a year after making major changes to how it sells you shoes and clothes. Mired in a slowdown in the United States and facing tough competition from Adidas, Nike laid off about 1,400 workers — 2% of its workforce — and restructured operations last summer. CEO Mark Parker adjusted Nike’s gameplan, announcing a long-term strategy to create a “local business, on a global scale.” The world’s largest sports footwear and athletic company wanted to use its massive size and marketing budget to deepen its connections to athletes and sneaker collectors. Read more at CNN Money.